Avanquest’s Softcity announces the launch of an Australian version of its main website www.avanquest.com

20 Feb 2013

With 650,000 products sold every year and 4 million monthly downloads of trial versions, www.avanquest.com is one of the major ecommerce websites for software. Managed by Softcity, Avanquest’s division for downloads and mobile applications, the platform is now available in Australia. This expansion is part of the group’s global online strategy and will allow the company to extend its direct sales offering to the ever growing Australian customer base (150 000 subscribers to its newsletter as of today). Softcity is targeting more than 15,000 orders for its first year in Australia.

Available with a direct URL www.avanquest.com/australia, the website will offer a wide range of award-winning software across various categories: Genealogy, Photography, PC Utility and Casual Games; all available to download instantly. Alongside the launch of the new website will be a free weekly e-newsletter offering exclusive discounts on the latest products. By joining the mailing list and buying from Avanquest, Australian customers will get excellent customer service every step of the way. There is a comprehensive customer service team ready to help when placing an order and a dedicated support team to handle any technical queries.

For Olivier Thirion, Softcity manager, this launch is a new step forward in the division development: “With strong positions in Europe and North America and sales growing at around 20% a year, we aim to build on that success by expanding in to this new territory. We’ve enjoyed huge success selling through the Australian retail channel, so extending our activity with a direct website was the natural next step. Promoting the Australian website is going to be an amazing challenge for my team.”

“Avanquest Software is now present in Europe, North America , Asia and Australia. Increasing our international presence is in our DNA and establishing an Australian e-commerce platform is part of that global online strategy” adds Bruno Vanryb, group CEO.

Softcity is Avanquest division for downloads and mobile application. With 3 main offices in France, United Kingdom and Canada, this business unit is an online marketing expert and a laboratory for developing and designing products in the Photo & Video segment. Avanquest Software is one of the top 10 consumer software publishers in the world. Since it was established in 1984, the company has made innovation the core of its business, relying on its teams of engineers scattered throughout France, the United States and China, working every day to create the best software for today and tomorrow. Avanquest Software has been listed on the NYSE since 1996 (ISIN FR0004026714). For additional information: http://groupe.avanquest.com.

PRESS CONTACT: Ziad Gebran – +33 (1) 41 27 19 82 – zgebran@avanquest.com