2019 key figures
Global leader in digital printing on mobile devices
The Mobile segment revolutionized the photo printing market with the launch of its FreePrints mobile app, the simplest and most affordable photo printing solution.
By responding to the growing demand for printing photos stored on smartphones and tablets, FreePrints has been highly successful around the world since its launch.
FreePrints has ten of millions of downloads and millions 5-star reviews in various mobile app stores.
These different product ranges share the same vision: offer the simplest and most affordable solution for ordering personalized items in a few clicks, direct from a smartphone or tablet.
The various FreePrints apps are now available in 13 countries , in North America, Europe, Asia an Oceania making the Mobile segment the only digital printing player present on 4 continents.
13 countries, 4 continents
Since its launch, the Mobile segment has shown strong profitable growth year after year, with revenue increased ten fold in five years. This steady growth and the continuous improvement in the profitability profile of Mobile segment activities confirm the relevance of its business model.
On August 2, 2019, Claranova announced the acquisition of Personal Creations’ assets, theUS leader in personalized gifts, thereby expanding into the gifting market. Twice as large as the photo market, the personalized gifts market offers superb growth opportunities for Claranova and its Mobile segment.
Global photo printing and personalized gifts markets
In US$ billion
Sources : F/22 Consulting with Futuresource and Kodak Alaris Technavio, Global Personalized Gifts Market 2017-2021
Acquisition of CaféPress
PlanetArt, a subsidiary of the Claranova group, announces that it has acquired the assets of CafePress. Based in Louisville, Kentucky, it is one of the most famous creation platforms in the world of e-commerce.
The CafePress brand itself dates back all the way to 1999, making it one of the earliest companies in the personalized products space. From T-shirts to mugs to tote bags, CafePress’ products are developed almost entirely by third-party content contributors and are sold on a combination of CafePress’ own sites, operating in the United States, Canada, the United Kingdom and Australia, and custom stores that can be set up by any user.
In addition to product diversification and geographical expansion, the CafePress acquisition will accrue a third advantage to PlanetArt, putting the company in an enviable position as licensee of hundreds of high-profile properties. CafePress has been the licensee of properties from Marvel, Hasbro and many others.