2019 key figures
Global leader in digital printing on mobile devices
The Mobile segment revolutionized the photo printing market with the launch of its FreePrints mobile app, the simplest and most affordable photo printing solution.
By responding to the growing demand for printing photos stored on smartphones and tablets, FreePrints has been highly successful around the world since its launch.
FreePrints has ten of millions of downloads and millions 5-star reviews in various mobile app stores.
Driven by the success of its first FreePrints app, the Mobile segment has expanded its offering with the launch of 3 new apps:
- FreePrints Photobooks (photo albums)
- FreePrints Photo Tiles (wall decorations)
- FreePrints Cards (greeting cards)
These different product ranges share the same vision: offer the simplest and most affordable solution for ordering personalized items in a few clicks, direct from a smartphone or tablet.
The various FreePrints apps are now available in 12 countries , in North America, Europe and Asia, making the Mobile segment the only digital printing player present on 3 continents.
12 countries, 3 continents
Since its launch, the Mobile segment has shown strong profitable growth year after year, with revenue increased ten fold in five years. This steady growth and the continuous improvement in the profitability profile of Mobile segment activities confirm the relevance of its business model.
Acquisition of Personal Creations
On August 2, 2019, Claranova announced the acquisition of Personal Creations’® assets, theUS leader in personalized gifts, thereby expanding into the gifting market. Twice as large as the photo market, the personalized gifts market offers superb growth opportunities for Claranova and its Mobile segment.
Global photo printing and personalized gifts markets
In US$ billion
Sources : F/22 Consulting with Futuresource and Kodak Alaris Technavio, Global Personalized Gifts Market 2017-2021