2019 key figures
The Internet segment brings together Claranova's software publishing activities positioned in three high potential segments :
- IT security : antivirus, ad blocker, cleaning and optimization tools sold under the Adaware brand
- PDF : PDF documentary management products grouped under the SodaPDF brand
- Photo : photo editing software and app developed under the InPixio brand
Through its proprietary brand portfolio, the Internet segment seeks to develop products combining true innovation and ease of use.
A repeat business model
The distribution of the Internet segment's proprietary software has moved progressively towards a subscription-based business model. This transition accelerated in 2019, with repeat revenue now representing over one-third of segment revenue . This strengthened position provides greater visibility over the revenue, cash and profits generated by the Internet segment
Percentage of 2018 repeat revenue
Percentage of 2019 repeat revenue
Culture of innovation
Reflecting its constant desire to innovate, in early 2019 the Internet segment presented its PayAware offering, the first financial service developed by Claranova. PayAware proposes an innovative service to keep financial tra nsactions on the Internet secure, involving a single - use credit card for each transaction. This new FinTech business , which integrates perfectly with the traditional product and service portfolio, is a promising source of repeat revenue for the segment.
The performances delivered by Internet - segment activities in 2019 confirm the relevance of the commercial and strategic measures taken by the Group to make this segment a major software publisher capable of generating by 2022 - 2023 :
- Over €200 million in revenue
- Profitability of 15% to 20%